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Gisele to be the New Face of Max Factor

Authored by critty.Pinkpurple_thumb
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According to WWD, the genetically flawless Gisele Bundchen will become the new face of Max Factor, replacing Carmen Electra.  

"Max Factor will celebrate its 100th anniversary next year as Hollywood’s original makeup artist brand. And now Factor, which is part of the P&G Cosmetics division of Procter & Gamble Co., has a new celeb to put on its anniversary stage: Brazilian supermodel Gisele Bündchen.

Bruce Katsman, associate marketing director for Factor and its sister brand, Cover Girl, noted that Bündchen will be working with makeup artist Pat McGrath, who is also P&G’s global creative design director. The third player on the team is international photographer Nick Knight. Katsman compared the addition of Bündchen to the duo as “winning the trifecta.” He added, “she is a natural fit.”

I cannot wait to see those ads!!  It is so annoying that we don't have Max Factor anymore in Canada.  But I am loving what Pat McGrath (swoon!) is doing with Cover Girl!  

Comments


ok love both max factor & Gisele....
Posted on Tue Sep 02 19:07:09 UTC 2008 by entyce08

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