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Eyeshadow for the Cure

Authored by critty.Pinkpurple_thumb
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As you know, October is Breast Cancer Awareness month, and lots of companies are putting out all things pink.  I love pink, so I always get excited ...

I am going to showcase some great Beauty Buys for the cure, ones that actually give a lot of the money to the cause and things you would actually want!

First up in the series is the Too Faced Eyeshadow Duo - Betsy Baby ...

  

Here's the back story: 

Too Faced's brand founder, Jerrod Blandino, created Betsy Baby for one of his closest friends, Sephora's Betsy Olum. In 2007, the Sr. Vice President of Marketing was diagnosed with breast cancer. During Betsy's trying time, Jerrod was one of her top supporters. And, during one of their many heart-to-heart chats, Betsy jokingly asked if Jerrod would bring back her favorite discontinued Too Faced shadow, Heiress. Jerrod happily obliged, and worked with Betsy to develop the perfect highlighting-accent color. Now a fierce duo (just like Jerrod and Betsy), it's been renamed Betsy Baby in honor of her battle and triumph over breast cancer.

Let's talk money:

Jerrod has committed to donating $3 per sale of this limited-edition shadow to the Breast Cancer Research Foundation (BCRF). In return, Betsy has personally committed to the same donation, as has Sephora and $9 per sale of Betsy Baby will be directed to BCRF!

$9 goes to charity and the eyeshadow is only $17!  That is pretty amazing!  And I do love me some Too Faced shadows!

I have ordered this, and can't wait for it to arrive, and will swatch it as soon as it gets here.  It definitely looks like a universally flattering shade and it is for such a good cause.  Have you picked up Too Faced Eyeshadow Duo - Betsy Baby?  Want it? 

Comments


Yes ma'am, I have picked up Betsy Baby, and I do like it. This is the first shadow that I have bought from Too Faced, and I like it sofar.
Posted on Thu Oct 02 05:24:03 UTC 2008 by jackieg02

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